Threats, Opportunities, Weaknesses, Strengths

Threats, Opportunities, Weaknesses, Strengths
Маркетология: Опасные и благоприятные факторы, слабые и сильные стороны (методика маркетингового анализа, TOWS)

Универсальный англо-русский словарь. . 2011.

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  • strengths, weaknesses, opportunities, and threats — (SWOT)  Market analysis technique comparing a firm to its competitors …   American business jargon

  • SWOT — Strengths, Weaknesses, Opportunities, and Threats (Business » General) Strengths, Weaknesses, Opportunities, and Threats (Governmental » Military) Strengths, Weaknesses, Opportunities, and Threats (Business » International Business) Strengths,… …   Abbreviations dictionary

  • Context analysis — is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external… …   Wikipedia

  • Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… …   Wikipedia

  • SWOT — Strengths Weaknesses Opportunities Threats [analysis] …   Medical dictionary

  • SWOT — strengths, weaknesses, opportunities, and threats analysis An approach to *risk assessment and organizational planning that aims to identify the strong and weak aspects (actual and potential) of an activity or organization …   Auditor's dictionary

  • SWOT — • Strengths, Weaknesses, Opportunities and Threats …   Maritime acronyms and abbreviations

  • SWOT — • Strengths Weaknesses Opportunities Threats [analysis] …   Dictionary of medical acronyms & abbreviations

  • SWOT —  Strengths, weaknesses, opportunities, and threats …   American business jargon

  • United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… …   Universalium

  • Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… …   Wikipedia


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